Journal of Management & Science

Volume 6 No. 1 June 2008 - contents

Research articles:

 

1

Relationship of Marketing Implementation versus Service Quality Improvement: A Study of Customer Satisfaction Predictor in Malaysian Telecommunication Industry, Hishamuddin Ismail, Mohd Shukri Ab. Yajid & Ali Khatibi.

 

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Abstract
As customer satisfaction is becoming the central point among industry practitioners and the country economy becomes more service oriented, the improvement in customer contact become more vital. This study considers the two orientations that focus on customer contact i.e. relationship marketing and service quality. The paper investigates the impact of both orientations towards company competitive ability in term of improvement on customer satisfaction level with the focus on cellular industry in Malaysia. The analysis shows that both variables i.e. relationship marketing and service quality influence customer satisfaction as hypothesized. Further analysis indicates that most of the service quality dimensions have higher associative value when compare to the dimensions and sub-dimensions of relationship marketing. Therefore we can conclude that the companies in the cellular industry should actively encourage their contact staff to improve the level of service quality so that the beneficial output of increasing customer satisfaction level would be realized. Other managerial implications resulting from these analysis and relationship will be discussed in the following article.


16

Can You Score? - A Perspective of Balance Scorecard from Small Medium Industry, Kevin Low Lock Teng & Ali Khatibi

 

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24

User's Perception Of Various Attributes On Small Car: A Study With Reference To Chennai, India , K. Maran & .C.Madhavi

 

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Abstract
The first motorcar on the streets of India was seen in 1898. Mumbai had its first taxicabs in the early 1900. After fifty years, cars were imported to satisfy the domestic demands. From 1910 to 1920, the automobile industry made a humble beginning by setting-up assembly plants in Mumbai, Kolkota and Chennai. The imported/assembly of vehicles grew consistently after 1920's, crossing 30,000 marks in 1930. In 1954, the decision of the Government marked a turning point in the history of the Indian Car Industry. The Govt. of India instructed what type of vehicle each manufacturer should make. Therefore, each product was safety cocooned in its own segment with no fears of any impending competition. In 1985, after the entry of Maruti Udyog, the Car makers were given a free hand to fix the prices of Cars, thus, effectively abolishing all controls relating to the pricing of the end product. The importance of the small car segment emerges from the fact that it serves the common man, who represents the middle class of India. The small car has become the most common and the most popular. The main objectives of the survey are to evaluate users' opinion, and also to identify the overall capability of small cars. A note of caution is to be kept in mind when interpreting these findings, which are based on perception of and opinion of small car owners.


39

The Tertiary Level Esl-Teaching And The Use Of Corrections, Wong Oi Ching

 

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Abstract
In Malaysia, only public listed companies are required to have internal audit conducted in the company due to Kuala Lumpur Stock Exchange Listing Requirements. The external auditor only provides services on merely external audit that is compliance with the accounting standard and statutory requirement. Internal audit services are only provided if the clients request for them and specify how wide is the scopes of audit requested. The audit firm will impose charges on extra internal audit services provided based on the extent of the internal audit. Most of the s mall and medium size firm do not realize the importance of internal audit and find that they can handle that themselves. They find that only big size firm with branches need the internal audit services. For big firms, normally they have their own internal audit department. Those firms that seek for the internal audit services are due to the Kuala Lumpur Stock Exchange Listing Requirements or the management find that they are not good enough that they need some outside internal audit services.


49

A Study Of Two Bacteria Species Which Cause Boils In Human Skin By Using Electron And Light Microscopy , Mogana Das M, Elias, Patchamuthu R & Zubaidah H

 

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Abstract
Skin boil is a superficial infection or skin abscess that generally starts with inflamed bump at the mouth of the follicle hair. There are few types of skin boils such as furuncles or carbuncle, cystic acne, hidrodenitis suppurativa and pilonidal cysts. Staphylococcus and Klebsiella species have been known to cause boils in humans. Microscopical observations can be a fast way of determining the type, mode and morphology of bacterial infections in the skin. In recent studies, hidrodenitis suppurativa become the most dangerous type of skin boils as a result from emergence of methicilin resistant staphylococcus aureus (MRSA).Cases of skin boils caused by Klebsiella pneumoniae are increasing. In this study, two type of bacteria and infected skin sample been tested and observed in transmission and scanning electron microscope. The following microscopical techniques would be employed to study the bacteria and the sample of infected skin which are phase contrast microscopy, light microscopy of toluidine blue stained semi-thin (1micrometer) sections, ultra-thin sections in the transmission electron microscopy of ultra thin sections (0.1 micrometer) and scanning electron microscopy using the HMDS technique. The result demonstrated that Staphylococcus aureus is about 1.0 micron in diameter and always present in groups attached to each other while Klebsiella pneumoniae is 0.8 micron in diameter, 1.9 micron in length, has a flagella which is unipolar in configuration. From this observation it can be interfered that the structure of Staphylococcus aureus and Klebsiella pneumoniae microscopically. It also gives some information about their activities in causing skin boils and the changes that made on structure of infected skin. As conclusions, Staphylococcus aureus and Klebsiella pneumoniae structure can act as a virulence factor in causing severe skin boils. The structure of infected skin can give an idea on how skin boils develop.

Keywords: skin boils, electron microscopy, light microscopy


62

Nutritional Profile Of Breast Cancer Patients, Snigdha Misra, Michelle Mekal, Ruzaina Ishak & Ismet Hamid

 

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Abstract
Breast cancer patients undergo a certain nutritional change in their diet while going through the different phases of breast cancer treatment, recovery from treatment and thereafter. In the present study the nutritional status of breast cancer patients were assessed in 30 female subjects (30-70 years with a mean age of 52.5 ± 2.1) who were admitted in Hospital Kuala Lumpur. Dietary intake was assessed by using the 3 day dietary recall method using a food frequency questionnaire. Anthropometric measurements were taken and haemoglobin levels were estimated. All the patients had made a dietary modification after the diagnosis of the disease. The findings from the dietary survey showed that the mean energy intake of the subjects is only about 53.2% of the Recommended Nutrient Intake (RNI) for Malaysians while protein intakes were adequate. The Malay subjects seemed to have the highest intake of proteins (104.4%) compared to the Chinese (80.6%) and Indian (91.2%) subjects. Vitamin C intakes were also adequate but calcium and iron intake is not sufficient. Indian subjects had the highest calcium intake (31.96%) compared to the Malay (26.51%) and Chinese (18.63%) subjects. Anthropometric measurements including weight and height were taken and Body Mass Index (BMI) is computed to establish the extent of obesity. A total of 43.3% of the overall population were overweight (BMI=25kg/m2), 30% were normal (BMI<25kg/m2) and 26.67% were obese (BMI≥30kg/m2). The mean BMI of the patients is 26.63 ± 5.01kg/m2. It was concluded that the patients had a lower intake of calories but an excess of proteins. Hence, there was a need for proper nutrition education for patients, in order to balance their nutrient intake.

Key words: Breast cancer, dietary intake, body mass index, RNI, Different Races


73

Variable Bit Rate (VBR) Traffic and Optical Burst Switching (OBS) Network: New Traffic Structures and Backbone Infrastructure for Internet Networks . Mohammed Abdulatef & MD Gapar MD Johar

 

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Abstract
The constant and rapid expansion of the Internet at such a high rate has caused its traffic to double every four to six months. A large portion of this traffic is expected to be multimedia and real time traffic, which has strict requirements in term of bandwidth, delay, jitter, and loss rate. Consequently, the Internet backbone infrastructure and traffic structures should be capable to keep pace with this growth and fulfill the traffic contract and requirement. Recently, Variable Bit Rate (VBR) appeared as one of the Internet traffic structures that can be widely deployed in the Internet due to its compression techniques that reduce both transmission and storage costs. Besides, Optical Burst Switching (OBS) appeared as one of the most promising switching techniques for building the next-generation Internet. Consequently, VBR traffic if carried on the OBS networks will fulfill the Internet challenges, such as the strict requirements in term of bandwidth, delay, jitter, and loss rate. In this paper, the characteristics of Optical networks, OBS network, Internet traffic, and VBR traffic are introduced. Moreover, the compatibility between the requirements of the VBR traffic and the services provided by the OBS network is investigated. The simulation results show that OBS network can be the suitable environment for VBR traffic.

Keywords: Optical Networks, OBS, VBR


83

Ant Colony Optimization Technique For Optimal Transformer Tap Changer Setting In Voltage Stability Improvement , Ismail Musirin & Mohd Rozely Kalil

 

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Abstract
This paper presents Ant Colony Optimization (ACO) technique for optimal transformer tap changer setting (OTTCS) in voltage stability improvement scheme. The size of transformer tap changer setting will be optimized via ACO technique, which alters the transmission line properties in the system. Voltage stability improvement is achieved by the transmission line properties variation indicated by the reduction in line-based voltage stability index, termed as Fast Voltage Stability Index (FVSI). This will consequently give effect to voltage profile and total transmission loss in the system. Comparative studies conducted with respect to Evolutionary Programming (EP) and Artificial Immune System (AIS) had indicated the merit of the proposed ACO technique in addressing the problem. An IEEE 30-bus Reliability Test System (RTS) was taken as the test specimen in realizing the effectiveness of the OTTCS scheme.

Keywords: Ant Colony Optimization, Evolutionary Programming, Artificial Immune System, Optimal Transformer Tap Setting, Voltage Stability Improvement


31

A Preliminary Study Of Software Traceability Reference Model Using Feature Modeling, Muhammad Irsyad Abdullah

 

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Abstract
Traceability, a key aspect of any engineering discipline, enables engineers to understand the relations and dependencies among various artifacts in a system. It is a well-known fact that even in organizations and projects with mature software development processes, software artifacts created as part of these processes end up to be disconnected from each other. From a software engineer's perspective, it therefore becomes essential to establish and maintain the semantic connections among these artifacts. The missing traceability among software artifacts becomes a major challenge for many software engineering activities. As a result, during the comprehension of existing software systems, software engineers have to spend a large amount of effort on synthesizing and integrating information from various sources to establish links among these artifacts. Existing research in software traceability focuses on reducing the cost associated with this manual effort by developing automatic assistance in establishing and maintaining traceability links among software artifacts. This research is based on the premise that a more effective and unified solution to manage traceability semantic link information can be achieved by considering a feature model as the traceability reference model. The aim of this research is to propose a software traceability reference model that can store traceability links information using the concept of feature modeling. It identifies the traces of software components of various software artifacts such as design and requirements and stores them in hierarchical form. Keywords: Internet, usage, higher educational institution, Malaysia


 


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